Saturday 18 August 2018

Creamistry Set to Freeze in Las Vegas

Liquid nitrogen ice cream franchise looks to open first store in Nevada

The new store, located at 7325 S. Rainbow Blvd in Las Vegas, marks the first of three stores the liquid nitrogen ice cream franchise plans to open in the Las Vegas area and will be owned and operated by Jiagang Pu and his store manager Holly Lu.

“We are excited to bring Creamistry to Las Vegas,” said Pu. “The concept is in high demand in other states like California, Texas, Louisiana and Arizona and has received high remarks in those communities. Creamistry’s premium-quality product allows for fully customizable combinations, and we feel confident that the Las Vegas community will fall in love with our delicious ice cream creations.”

After being introduced to the Creamistry brand by a longtime friend and current Creamistry franchisee, Pu fell in love with the amazing concept and one-of-a-kind experience.

Pu brings his experience and leadership as a real estate developer in China. He has worked on projects that have developed several mega businesses and shopping centers in the Chengdu, Sichuan Province of China.

Combined with his passion for the Creamistry brand and knowledge of real estate, it makes a recipe for success that Pu aims to reach in the Nevada market.

“The food scene in the Las Vegas area is constantly exploding with new concepts,” said Jay Yim, founder and CEO of Creamistry. “We are thrilled to add a unique, one-of-a-kind experience to a community that is all about memorable experiences. Creamistry is a proven brand with delicious treats. We know the concept will see success throughout the Las Vegas area and all of Nevada.”

Here’s how Creamistry works: Customers choose a portion size, then an ice cream base (signature premium, organic, vegan coconut, or non-dairy sorbet), one of 30+ flavors, and then toppings from a list of 35+ options that include candy, cookies and cereal, fruits, and sauces. The ice cream is then mixed, frozen, and scooped right before the customer thanks to the flash-freezing process. When the liquid nitrogen (-321° F) hits the ice cream mixture base it freezes so fast that ice crystals don’t have a chance to develop, resulting in a decadently rich and luxuriously creamy ice cream with virtually no overrun.

Creamistry was founded in 2013 after founder Jay Yim was first introduced to liquid nitrogen ice cream when he spotted a street vendor making it during a trip to South Korea in 2003. Born into a family of Korean bakers, Yim and his wife, Katie, made their first homemade ice cream using liquid nitrogen with the help of his father as the quality control “chemist.” Over the next two years, the team experimented with over a hundred flavors and combinations, the best of which eventually became an integral part of Creamistry’s menu today.

About Creamistry

Founded in 2013 and franchising since 2014, Creamistry is an Irvine, California-based franchise that serves made-to-order liquid nitrogen ice cream using all natural and organic ingredients that can be customized with over 60 flavors and toppings. Currently, there are over 50 shops open and operating in four states, with more than 300 additional locations in various stages of development worldwide. For more information, visit www.creamistry.com.

Contact:

Josephine B. Mallari
Franchise Elevator PR
(847) 239-8171
jbmallari@franchiseelevator.com

SOURCE Creamistry

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Tuesday 7 August 2018

Buddhist group buys land near Las Vegas Strip to build temple

A vacant property next to the SLS Las Vegas at the corner of Sahara Avenue and Paradise Road photographed on Tuesday, July 31, 2018, in Las Vegas. The World Buddhism Association Headquarters acquired 12 acres of the property. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye

A vacant property next to the SLS Las Vegas at the corner of Sahara Avenue and Paradise Road photographed on Tuesday, July 31, 2018, in Las Vegas. The World Buddhism Association Headquarters acquired 12 acres of the property. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye

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During a cold afternoon in Budapest in 2014, Buddhism’s purported world leader walked up a hillside with his entourage. The air was chilly and smelly.

“It is so stinky!” the followers said. But the Buddha trudged on, and near the mountaintop, a toddler tried to bow before him.

The World Buddhism Association Headquarters recounted this story in a post on a religious website. The same group plans to build a temple near the Las Vegas Strip.

The Southern California-based organization bought 12.2 acres of mostly vacant property at Sahara Avenue and Paradise Road, next to the SLS Las Vegas, for $17.5 million. The sale closed July 24, Clark County records show.

The Buddhist group paid cash, according to a broker on the deal.

The buyers don’t have the money to start construction. But if they land the funds, they would build an unexpected – if not “deeply ironic,” as one observer put it – project near Las Vegas’ rowdy casino corridor.

World Buddhism Association Headquarters attorney Steven Meyers initially said the Buddha “has no relation whatsoever” to the buyers. But federal tax and California state records show links between them — and, according to one news report, the supposed holy man was once wanted for arrest by Interpol.

No construction anytime soon

Meyers said in an email that the “main purpose” of buying the land was “to build a Buddhist temple” that will be used for “philanthropic purposes to benefit the public.”

“Precisely because the Las Vegas Strip is a place known for excessive drinking, eating, gambling, and other behavior,” he said, the buyers want to spread the teachings of Buddhism so that people “who do not understand the meaning of life can learn to … help others, benefit society, and contribute to making our country better and stronger.”

Despite the cash purchase, Meyers said the Pasadena, California-based organization “has very limited funds,” and “there is no possibility of quickly beginning” construction.

Raymond Chen, listed in California records as its CEO, could not be reached for comment.

His Holiness Dorje Chang Buddha III

Efforts to learn about the group’s day-to-day operations were unsuccessful, though it is mentioned, among other places, on the Xuanfa Institute’s website, where the story of the smelly trek appeared.

The website seems devoted to the man who led the hike: His Holiness Dorje Chang Buddha III, an artist and Chinese native also known as Wan Ko Yee.

According to Meyers, Yee is “the highest leader of Buddhism in the entire world.” A U.S. House resolution in 2008 sought to recognize him “as the true incarnation of the primordial Buddha.”

Professor Robert Buswell, director of UCLA’s Center for Buddhist Studies, said in an email that he has “heard periodically over the years about this Dorje Chang Buddha III,” but added, “I have no idea how he would have received this title, and presume it is a self-investiture.”

In 2015, the Pasadena Star-News reported that Yee was wanted for allegedly stealing more than $7 million in China. Interpol sought his arrest but eventually backed off, the paper reported.

According to Meyers, China asked Interpol in 2009 to withdraw the warrant, and Interpol notified its member countries that they were “not permitted to detain” Yee.

Interpol’s press office told the Review-Journal that arrest warrants are always issued by police in member countries, and it referred questions to relevant national authorities. A spokesperson for the Chinese Embassy in Washington did not respond to a request for comment.

Federal tax records show that Yee is a former chairman of the International Art Museum of America, which was “first conceived as a permanent museum solely dedicated” to the Buddha’s artwork, its website says. The museum’s corporate secretary and the World Buddhism Association Headquarters’ chief executive have the same mailing address — a house in Monterey Park, California — and the groups have the same chief financial officer, according to California state records.

Loretta Huang, director of museum operations, said in an email that she has not had any “dealings” with the World Buddhism Association Headquarters since she joined the San Francisco museum in 2013 and that she learned from a Review-Journal reporter that they share a finance chief.

Yee resigned from the museum’s board in 2011, according to Meyers, who also said it’s “very common for one person to hold an office or position in multiple entities,” in reference to the CFO.

He did not provide information about the officials with the shared mailing address in Monterey Park, saying he has “no right to inquire into the private matters of others.”

‘Questionable extreme’

In Las Vegas, the World Buddhism Association Headquarters acquired a parking lot just east of the Strip with a Monorail station along the perimeter.

Avison Young broker Ben Millis, who represented the sellers, said his group targeted hotel operators, condo developers and other possible buyers. He couldn’t recall how the Buddhist group even learned about the site.

“This was a surprise,” he said.

Las Vegas Monorail spokeswoman Ingrid Reisman said the sale will not affect its operations.

The site was owned by the Bennett family, whose patriarch, the late Bill Bennett, bought or developed several casinos on the Strip, including the Sahara, as the SLS was formerly known.

Paragon Gaming co-founder Diana Bennett, Bill Bennett’s daughter, said she had no comment on the transaction because the land was held by a family trust “of which I’m only a part.” The sale was handled by an outside trust company, and Bennett said she was “not really directly involved” in the deal.

Michael Parks of CBRE Group, a former listing broker for the site, noted the resort corridor is not devoid of religion. A 1960s-era Catholic church is near the Encore and a 1990s-era Catholic church is near the Tropicana.

Still, professor Dale Wright, who teaches Asian religions at Occidental College in Los Angeles, said a Buddhist temple near Las Vegas’ alcohol-soaked and gambling-packed tourist scene would be viewed as “deeply ironic.”

“The most authentic temples are built in contemplative contexts,” Wright said in an email. “Although being in public and serving the people would be admirable qualities, the Vegas Strip is pushing this to a questionable extreme.”

Contact Eli Segall at esegall@reviewjournal.com or 702-383-0342. Follow @eli_segall on Twitter.

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